Cyber Security

Sony’s elusive PlayStation Portal is back in stock at Best Buy

Sony’s dedicated remote player can come in handy if you like the idea of playing PlayStation 5 games in more than one room.

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages.

SEO is a Cost-Effective Advertising Strategy

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Meta, the parent of Facebook and Instagram, more than doubled profits and booked record sales in the third quarter, but warned of continued macroeconomic uncertainty and lower advertising demand in the current quarter. In what he has labelled a “year of efficiency”, Meta’s chief executive Mark Zuckerberg has cut jobs and reduced costs in an attempt to revive the company from a period of sluggish growth and investor concern over his costly bet on the metaverse, which has yet to bear fruit. Net income in the third quarter jumped 164 per cent to $11.6bn, well above the consensus forecast for $9.4bn. Revenues also rose 23 per cent to $34.1bn compared with the same period last year, above analyst expectations of a rise to $33.4bn. It was also Meta’s highest quarterly sales figure since it went public in 2012. However, chief financial officer Susan Li warned that the company was “seeing more volatility at the start of the quarter”. She added that while Meta did not have “material direct revenue exposure” to Israel and the Middle East, it had observed “softer ad spend” in the current quarter, correlating with the start of the Israel-Hamas conflict.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content. It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc. All these metrics are useful in helping you get to know your audienc